Love is what we are in essence. The more aware we become of who we are, the more love unfolds. Love is effortless because it radiates out of abundance. Love demands nothing from the world.
At the moment that we realize this, love disappears from the world of phenomenon. It is then simply a permanent expression of our being. The search for love outside ends and we are no longer waiting to be loved by someone. The ultimate freedom that love needs to unfold is the freedom to not have to love something or someone. When we consciously recognize this aspect, love blooms in its natural form.
Then love IS. There is no difference between inside and out because both are contained within. And it radiates out of itself, without any effort on our part.